Ghostwriting behind the scenes: the best tips from expert

5 Dec. 2022

Ghostwriting is one of the most frequent requests on Insolvo. After reviewing the examples of ghostwriter services, that our freelancers perform, we made the decision to speak with a top freelancer who has been a virtual ghost writer on our platform for two years. Fasten your seat belts; now there will be a ton of useful information from a professional ghostwriter.

Ghostwriting: How does it work?

The act of writing under someone else's name is known as "ghostwriting." For instance, you might be hired as a freelancer to create a blog article. The text will be shared later online on behalf of the marketing director's name.


How to Ghostwrite

Knowing when to stick to the guidelines and when to use some originality is the key to overcoming writing anxiety. You must maintain balance. If you use too much creativity, you cannot complete the task. If the wording is too exact in accordance with the client's technical requirements, the work may not be sufficiently structured. Basically, you should adhere to the following rules:

  • Interview the person you are writing for.
  • Make sure you understand the goals of the person you are writing for.
  • Find topics.
  • Be flexible.

Interview the person you are writing for

Understanding the subject you are writing about is the most crucial aspect of creating articles. You likely write on a wide range of subjects as a ghostwriter, from business blogs to memoirs. It's crucial to speak with the client and go over the subject in detail before beginning each section.

Interview the person you are writing for. You will be able to capture all the important information this way as well. Additionally, you'll discover more about their ways of speaking. This might assist you in creating material that flows naturally and seems to have been authored by the subject.

Make sure you understand the goals of the person you are writing for

You will better understand the client's viewpoint if you speak with them in an interview. Every item you write should have a unique style and tone. We'll look at when to use your viewpoint or the client's perspective in more detail below.

If you are unable to conduct an interview with them to learn more about their communication style, you can learn more about their writing style by reading some of their other blog posts, social media updates, or published work.

Find topics

It's crucial to consider the storyline and structure of the piece you're writing while interviewing the person.

It is crucial to discuss the subject matter that the writing should cover. Finding ideas, catchy words, and intriguing narratives are all part of your job as a ghostwriter.

Be flexible

The greatest way to learn about the subject you'll be writing about is to interview a person, but adaptability and flexibility are crucial for success.

People who order texts are frequently busy, so if you can't meet them in person, ask them to leave you a voicemail or even just a few brief words on a piece of paper to get things started.

Let's now go into one of the most crucial components of ghostwriting: knowing when to use your own opinion instead of that of your client.


When to use a client’s information

1. Key concepts

Regardless of how you personally feel about the topic, the article's argument should be driven by it. Remember that the client’s name will be on the publication.

If the client uses arguments, they must be included in the final product in some way. On the other hand, if the client doesn't bring up a subject, do not bring it up, regardless of how much you believe it will make your point, help the client understand, or sound fantastic.

Simple: do not write something if they do not mention it.

2. Branded terms or expressions

These favorite expressions have no real meaning, make no sense, or are superfluous. However, if the client speaks it, it appears that he will use it in writing. Branded words give the piece greater authenticity. Readers who are already familiar with the client already know those words.

If a favorite phrase contains an unintended grammatical error, I will amend it or cross it out. As for the rest, I will surely use everything else in the text.

3. Data points

These days, data appears in practically every business story, and for good reason. Nothing strengthens a case like the right statistic or infographic.

The issue is that there are a lot of incorrect numbers.

I frequently use the data that clients provide me, but I always request the source. So that I may verify the veracity of the numbers myself if I'm genuinely unsure about them. If I discover a problem, I notify the client and allow them to decide whether it should be published or not.

When to use your information in ghostwriting

1. Outline

The writer's role is to structure the customer's ideas in the most logical and effective way possible, but the center of the piece should remain the client's ideas. It's important to arrange the text in a sensible order. And this order might not match the way the buyer presents themselves. Pay close attention to the narrative's organization. You should have conclusions and the author's closing remarks, too.

For the client's approval, display the text's organizational structure. Most likely, your client will appreciate assistance with organization.

2. Transitions

Few people make flawless transitions from one place to another. Instead, they make sudden turns, pause mid-sentence, or bounce from one thing to another.

You must therefore provide elegant transitions. Since everyone has a different style of argumentation, I find it better to express it in their own words. Article distortion might result from trying to replicate another person's transitional style.

3. Important clarification

Avoid adding any paragraphs that are not directly related to the topic, although clarifications are an important exception.

Some experts may find it challenging to present their cases in front of laypeople. The author should be the audience's confidant, and if they think something needs to be clarified, they should go back to it. Ghostwriters should agree to supply brief supporting information in no more than a few phrases if the subject is unable to provide a sufficient explanation.

Last but not least, knowing what to cut is important.

Think about how much time was spent on each topic. You may have discussed each aspect for five and twenty minutes, respectively. Both should be included in the piece, but attempt to give each a similar amount of space while minimizing the second. Find out what information is crucial and what information is not, then adjust it to fit.

Post a task on Insolvo to find the best ghostwriter for your blog.


How it works?

Create a Task ✏️
Describe your Task in detail
Quick Search ⏰
We select for you only those Freelancers, who suit your requirements the most
Pay at the End 🎉
Pay only when the Task is fully completed
© All rights are reserved. 2009-2024