Checklist for site content analysis

18 Jan. 2023

Good, high-quality content is the key to the success of any website. SEO texts and keywords will not surprise anyone, and useful information is carefully filtered not only by search engines but also by readers themselves.

We have made a useful checklist for you to check your site for the quality of its content.


Objective indicators

Let us start with the most obvious and straightforward indicators:

The presence of content on the site in principle

Unfortunately, many business owners think that content is definitely not needed for their store! But, as practice shows, users prefer not just online stores but professionals in their field. And this can be determined, among other things, by expert opinion, reviews, brand involvement in its field, and the responsiveness of employees. You can display all this through the content on your site; just choose a format that is convenient for yourself and your users.

Variety and relevance of headings 

Any content can be divided into categories: news, reviews, articles, blogs, comments, longreads, etc. This is convenient both for your users (the ability to quickly find a suitable format) and for you (for example, when drawing up a content plan). Headings should be relevant to their niche, and it's great if there are more than three options.

The regularity of updates

Agreed, it's strange to go into the "Hot News" section for the new year and see the congratulations on May Day with the last entry. To update the content in a timely manner, create an editorial plan in which you will mark the release dates of materials.


A typo is not scary; it's scary not to notice it and leave it to live in your text. Carefully reread the outgoing material, and do not be afraid to ask for help from a proofreader. Especially when the ride lasts 30,000 characters.

The presence of structure and content

Sometimes a great text with unique content spoils the lack of structure and content. Try to produce material that will be convenient to read not only while sitting at breakfast but also, for example, in the subway—when time is limited and the user wants to independently select the part of the text that interests him.

Content availability 

If, in order to read an interesting article, the user has to make 10 clicks, then your content is poorly accessible. Only very exclusive content will be searched in the bowels of the site, and an extremely small percentage of the audience will want to spend time on it. Indicate immediately on the main page how to get into your blog or news section.

The uniqueness of the texts

You can copy someone's article or make a lazy rewrite, but remember that this will end badly for your site. It is better to make a little more effort and generate your own, unique, and useful content. If your theme and style appeal to your readers, you have a good chance of organically getting ahead of your competitors. You can check the uniqueness of the text on the special site. If it is less than 85%, it is worth working on the article.


We conduct a semantic analysis of the text; the words corresponding to the subject of the article should come forward. If we are writing about a checklist of content analysis, then the words characterizing the topic should be "checklist," "analysis," and "content."

The volume of texts 

If you promise in the title "a brief overview of the new game console" and the article turns out to be 25,000 characters, then your readers will surely be upset. Keep track of the volume of your texts and try to indicate the time for reading if your formats alternate. You can view the volume in Word.


Subjective indicators

Equally important indicators of the content of the site. For verification, you can connect independent users and try to have them look at your site with a disinterested look.

The relevance of information and headlines

To stay at the top, you need to follow the trends. At least in your field. For example, the title "How to use curlers" on the cosmetics website will be less relevant than "5 ways to make natural curls".

Graphic design and uniqueness of images 

Any article should be diluted with pictures. It's great if these are the materials on the topic: graphs, unique screenshots, successful examples. If there are no such in the arsenal, turn to free photo stocks and try to dilute your text with actual images.


This point could also be attributed to objective factors, but still, we will not lose sight of the people who are more important to the content than the design. And even for them, it is worth structuring your materials by making headings, indenting, and paragraphs. No one likes a sheet of faceless text.


Ideally, if your company has a registered tone of voice, all materials will be made in a single style and in a recognizable format. If one news item on your site is written in the official style and the other starts with "hi guys," users will not remember the "face" of the brand.

Convenience for users

We will not delve into UX and UI, but instead evaluate your materials from the point of view of convenience. Is it possible to go back to the beginning with one button in the middle of the article? Do banners lead to the relevant material or section of the site, or do they take the user into the vastness of the Internet? Is it possible to share the material or leave a comment with one click? Your content should be convenient to use!

Do not neglect the content — this is the direction of marketing that can be used for all 360 degrees, starting with proving your expertise and ending with the sale of your goods or services.


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