How to create weekly emails that people will open and read?

3 Nov. 2022

Weekly emails are a great branding and marketing tool. They give us a great chance to communicate with and interact with our users on a personal level. The focus is no longer on the material! Successful weekly emails must have a strong call to action, be visually striking, and provide value.

In light of this, we would like to provide our top guidelines. This will add value to your weekly emails, make them entertaining, and assist you in creating extremely effective email marketing campaigns.

1. Make it simple (use the K.I.S.S. principle)

Successful weekly emails must include concise and clear wording. In fact, if an email is longer than necessary, people will not read it. A weekly email longer than a few minutes is unlikely to be read by most readers because of their short attention spans. Use the maxim "Keep It Short and Simple," or KISS. Your weekly email should serve as a platform for engaging your readers and motivating them to take action, such as directing readers to your blog so they may read the entire article after providing a brief excerpt. You also may find an assistant who will write the weekly emails for you.

2. Choose one call to action.

There may be several call-to-actions (CTAs) in your email, but not all of them should be prioritized equally in your weekly email. Pick the most important CTA. The major action you want your readers to take will be this. You need to be clear about what you want your readers to accomplish, whether it's just a quick click-through to a blog article or a sales-based goal. Next, identify all of your additional CTAs, which should include "just in case" alternatives.

3. Make your email's subject line appealing.

The headline of your weekly email will influence whether a reader ever opens it. There is no guarantee that recipients of your letters will read them once they receive them.

Many companies and marketers work to maintain consistency with their headlines to ensure that their audience notices the email when it arrives in their inbox. Finding a catchy email subject line will initially be difficult, and it may take a lot of pondering before an idea comes to you.

Check out various subject lines to determine which ones your readers prefer (funny subject lines versus serious topic lines).

4. Avoid trying to sell too much

How often have you opened a weekly email from a company only to discover it was nothing more than a sales pitch? The worst case is that your offerings might no longer be worthwhile. Your readers may start to ignore and unsubscribe from your emails. (How unique is it if you are always making sales?)

Instead, put everyday effort into improving the lives of your readers and optimizing the content of your email campaigns. Save your sales emails for truly exceptional offers; instead, send emails containing contests, instructional articles, and other engaging content. An effective general rule of thumb for email content and frequency states that only 10% of your emails should be promotional and 90% of your emails should be instructional.

5. Provide options to your readers!

Give readers the option to change their settings, and you will see a significant rise in click-through rates. Users are more likely to open emails when they can choose how frequently they receive them.

Do not forget to include a way for them to unsubscribe as well. At the end of the day, you want your users to have a wonderful experience overall.

When addressing the interests of your readers, be as specific as you can. Tell potential readers how often they may expect to hear from you and what each weekly email will contain. Even the landing page for readers allows you to accomplish this. Another helpful technique to let potential readers know what to expect is to provide a link to a recent weekly email preview!

6. Upgrade the appearance of your weekly email.

When creating your weekly email, consider the layout. The layout must be well-organized, simple to grasp, and appealing to the eye while maintaining the attractiveness of your brand. Can readers quickly scan your weekly email? Are there any buttons that prompt users to take action? Is the email organized logically? The graphic appearance of the email affects how readers perceive your content and how long they pay attention to it.

If you still have difficultied with the writinn process, post a task and find a ghostwriter to generate the content for your weekly emails.


How it works?

Create a Task ✏️
Describe your Task in detail
Quick Search ⏰
We select for you only those Freelancers, who suit your requirements the most
Pay at the End 🎉
Pay only when the Task is fully completed
© All rights are reserved. 2009-2024